The Success Formula of a Dynamic Entrepreneur Revealed & Exposed!

This is a “BEST JOKE” award winner in UK Read the rest of this entry »

One of the key elements of a strong brand is innovation and ability to set trend and dominate a niche within the market place. I am delighted to see some enterprising individuals borrowing certain ideas that we created in terms of brand and marketing strategy. Read the rest of this entry »

I can hardly protest with the header.

Last Thursday, a SME prospect walked into my office and wanted to embark on brand building project for one of his new car product. From that meeting, I gathered and listened very carefully on his understanding on brand strategy and later share some of my insight too. Before he left, he stressed on the important of cost. In the good spirit of supporting local brand, I actually prepared a quotation which is 40% below our usual agency rate and emailed him on Friday. The next day, he replied: Read the rest of this entry »

Sometimes, humor works well in advertising to retain the key selling message, but be careful in using enough not to over shadow the brand and it’s core offering. Below clip is a good example of a TV Commercial that I enjoy, which I find that it is humorous enough for me to remember the brand. Read the rest of this entry »

This clip strikes a chord in my view of the current marketing and advertising scene. Start to love and create more value to your customer or else they will love your competitors. Enjoy. Read the rest of this entry »

It is very rare to find a creative radio campaign or idea that truly sell. However, we managed to unearth one campaign that does according to “Orange”. Take a look at the extracted brief below, Read the rest of this entry »

Another good idea shared by Just Media’s creative team during our weekly WIP yesterday. Take a look at the video that I found in YouTube. Enjoy Read the rest of this entry »

During our weekly WIP meeting yesterday, our creative head bought up an interesting outdoor advertising campaign that generate results in Europe. Read the rest of this entry »

There is an old saying,”If it’s ain’t broken, don’t fix it”. Meaning to say, if something or a plan is working, continue to use or implement it until it proved otherwise. This might sound like a common sense but it seems otherwise in the field of advertising and marketing. Read the rest of this entry »