The Success Formula of a Dynamic Entrepreneur Revealed & Exposed!

One of the key elements of a strong brand is innovation and ability to set trend and dominate a niche within the market place. I am delighted to see some enterprising individuals borrowing certain ideas that we created in terms of brand and marketing strategy.

First example: a Corporate Identity idea that we strategised and created for an educational company 2.5 years ago, which we break all norm of a boring card and have individual face blow up to occupy half of the card surface, thus aiming to create talking point. In addition, we include a ”call to action statement” at the back (We also created a flyer so that people will read about their message and keep longer). Soon after this concept was launched, we start to see people “borrowing” our concept and implemented in their own card within the education network group.

Second example: We created an inhouse training program that specialised in Brand Building and Return On Investment Marketing, titled “Brand Mastery”. It was well received and this was intended to create more value to potential clients, generate new sales leads and we would launch our backend products. Soon after, I started to see program appearing within the network, “Traffic Mastery” and “Skin Care Mastery”. Sound similar? Well, I am pleased at least people acknowledge our ideas are great and result driven. Thus, decided to implement it themselves.

P/S: As for us, we will continue to innovate and set trend and generate more ideas that sell. If this is what you are looking for, drop me an email at ken@justmedia.com.sg.

PP/S: Instead of asking for the fish, learn how fish yourself. Call 6221 0090 now to register for a FREE 2 hours Brand Mastery seminar on 26 Sept 07.