Redefining What Outdoor Advertising Can Do
I am impressed with this branding & advertising campaign (contributed by our creative director, Cynthia during our weekly WIP yesterday). This is one of the rare examples that shows commercial and social interest element can merged if we think hard enough. Read more below,
The world’s first solar powered billboard from a bank committed to making a real difference, was designed to harness and convert the heat of the African sun into a much-needed necessity, electricity.
It currently powers the kitchens of a township primary school, feeding 1100 kids and in time will completely generate the school’s required power needs. The idea is currently being rolled out the country.
Apart from the obvious benefit to communities, traditional electricity use is the major cause of global warming, so imagine what a difference it could make if every marketer adopted this approach to outdoor.
The bank’s slogan:
Community-Empowering.
World-Changing.
Planet-Saving.
Well, this campaign is definitely more meaningful than banks that spend millions and millions on campaign shouting about: “It’s all about you” or “Living Asia. Breathing Asia”
Your comment?
P/S: Need Ideas That Sell? Drop me an email at ken@justmedia.com.sg
Richelle Lim Shuling said,
July 18, 2007 @ 4:55 pm
Yes To Green Energy! =)
Thomas said,
July 20, 2007 @ 12:31 pm
Nice to see you here Richelle
Finally more companies are paying attention to what they are actually there for — outward focussed vision & purpose, rather than the self-promotional jingles that cost millions but mean nothing.
Green rocks, geeks rule lol …
Edmund said,
August 5, 2007 @ 12:34 am
Thanks for the blog highlight Ken
Another similar program is run by Muhammad Yunos of Grameen Bank. He recently won the Nobel Peace Prize for reducing poverty in Bangladesh with the micro-credit scheme. If only more/all banks were like Grameen instead of boasting about their wealth and the perks of their top shareholders.
More information can be found below:
http://www.grameenfoundation.org/welcome/muhammad_yunus/?gclid=CIzpp9Ci3I0CFQd5TAodXX2Lag
http://terrypaulson.typepad.com/politicaltalk/2006/10/nobel_prize_get.html