Comments on: Penny Wise, Pound Foolish? http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/ Home of Marketing & Advertising Genius Tue, 06 Jan 2009 21:56:10 +0000 http://wordpress.org/?v=2.0.4 by: David http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-9441 Thu, 07 Aug 2008 16:02:22 +0000 http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-9441 Hello, Been to your preview. Called you regarding your online purchased. Now waiting for DBS to approve my application to take your course. However wish to ask you. Does focusing on brand brings in revenue because customers associate their to do list with you in mind? If that is the case I am a poor leader and I don't interact well with staff. Even though I am a one man machine I tend to keep my secret to myself and hard to share. What do you reckon? Would your course focus on my brand on does your course focus on each individual perspective and mindset about branding and the projects you do lets you understand branding and how to give your customer the brand loyalty and not focusing on your company? Get me? Hello,

Been to your preview. Called you regarding your online purchased. Now waiting for DBS to approve my application to take your course. However wish to ask you. Does focusing on brand brings in revenue because customers associate their to do list with you in mind? If that is the case I am a poor leader and I don’t interact well with staff. Even though I am a one man machine I tend to keep my secret to myself and hard to share.

What do you reckon? Would your course focus on my brand on does your course focus on each individual perspective and mindset about branding and the projects you do lets you understand branding and how to give your customer the brand loyalty and not focusing on your company?

Get me?

]]> by: aeshon http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3687 Wed, 29 Aug 2007 18:54:32 +0000 http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3687 hi ken. i know you've a tenacity in this business and i guess the almost a client got himself an education if not your professional service. nonetheless, i hope he learned from that lesson. good luck in your own adventures hi ken.

i know you’ve a tenacity in this business and i guess the almost a client got himself an education if not your professional service. nonetheless, i hope he learned from that lesson.

good luck in your own adventures

]]> by: Noelle Lim http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3667 Tue, 28 Aug 2007 12:40:24 +0000 http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3667 I say amen to that. Way to go, dude! I say amen to that. Way to go, dude!

]]> by: Moonshi http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3656 Tue, 28 Aug 2007 01:05:16 +0000 http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3656 Ken, One word only - BRAVO! I feel that I have found my marketing & brand building agency. Regards, Moonshi Ken,

One word only - BRAVO! I feel that I have found my marketing & brand building agency.

Regards,
Moonshi

]]> by: Vivienne Quek http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3645 Mon, 27 Aug 2007 12:06:50 +0000 http://www.ken-chee.com/marketing-case-studies/penny-wise-pound-foolish/#comment-3645 Coca Cola spent much time and resource to develop it's brand. The brand is now worth many times over the company's value. Other than Coca Cola and Pepsi, we don't know much about other cola. Do you know much about Dr Pepper, Royal Crown, Sarci, Virgin Cola? I doubt so and these are fairly big companies. Many products these days are fast becoming commodities as there are few or no differenetiating value to make them stand out like a crane amongst the chicken. Without a brand to give them a personality, a product can be relegated into a faceless commodity in no time. Even when a client spent money on brand building, brand values cannot be bought in totality. Some of it must be earned through correct mindset and actions of the company, plus the respects it shows to staff, vendors, clients, investers and the general public. Like you, Ken, I also wish him good luck as Singapore does need more <a href="http://www.versacreations.net/advertising/153/entrepreneurs-are-born/" rel="nofollow">entrepreneurs</a>. Coca Cola spent much time and resource to develop it’s brand. The brand is now worth many times over the company’s value. Other than Coca Cola and Pepsi, we don’t know much about other cola. Do you know much about Dr Pepper, Royal Crown, Sarci, Virgin Cola? I doubt so and these are fairly big companies. Many products these days are fast becoming commodities as there are few or no differenetiating value to make them stand out like a crane amongst the chicken. Without a brand to give them a personality, a product can be relegated into a faceless commodity in no time.

Even when a client spent money on brand building, brand values cannot be bought in totality. Some of it must be earned through correct mindset and actions of the company, plus the respects it shows to staff, vendors, clients, investers and the general public.

Like you, Ken, I also wish him good luck as Singapore does need more entrepreneurs.

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