Effective Outdoor Flyer
During our weekly WIP meeting yesterday, our creative head bought up an interesting outdoor advertising campaign that generate results in Europe.
I will rewrite the case study as the text font is rather small.
Challenge: To encourage drivers of other brands of car to visit the Mercedes-Benz dealership in Stuttgart during one of its “test drive weeks”.
Solution: Mercedes stars were stuck onto the bonnets of other makes of cars, making drivers eager to take a test drive in a genuine Mercedes Benz.
Result: Most visitors to the showroom during the “test drive weeks” were drivers of other makes of car. Test drive requests abd sales rose by 30% during the campaign period.
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Tags: Outdoor advertising, brand, ROI marketing, Mercedes Benz
Jon Tan said,
July 25, 2007 @ 11:51 am
Indeed this is very cool idea. An idea that points directly to the target audience. Bulls eye!
And I feel that with more ideas like these, we can also help save Gaia as less trees will be sacrificed for lousy DMs or Flyers which ended into people trash.