It is my honor to share our own signature event (happened in June 08 at VivoCity Mall over 5 days) that attracted broadcast (CNA. Channel 5, 91.3 FM), printed (Straits Times, Today, 8Days Mag etc) and interactive media (Nuffnang Blogger Network) regional wide coverage.
I am blessed to be connected with 33 Inspiring and Beautiful souls during the Brand Mastery program conducted from 1 - 3 August. I know if they put their plan and what they have learned during the program into massive action, I will see them at the TOP very soon!
For those who are interested to [...]
Dear All, after months of preparation and hard work with 2 teams from SG and KL. We are ready to launch the BIGGEST MOVIE EVENT of the year in Singapore! We walk the talk in delivering Ideas that Sell (with limited resources) and this is our own signature event to prove it again.
Go to www.singaporemoviefiesta.com [...]
The past 1 month have been an interesting and busy period. I throw myself into the world of Event Sponsorship for our in-house project, Singapore Movie Fiesta 2008 (See the post below). A marketing area that I have never experience on such a large scale. I have met at least 30-50 companies general managers, head [...]
Set to descend upon VivoCity in June 2008, Singapore Movie Fiesta 2008 is set to be Singapore’s premier movie event featuring the largest congregation of movie superhero characters, blockbusters and movie fans.
One of the key elements of a strong brand is innovation and ability to set trend and dominate a niche within the market place. I am delighted to see some enterprising individuals borrowing certain ideas that we created in terms of brand and marketing strategy.
There is an old saying,”If it’s ain’t broken, don’t fix it”. Meaning to say, if something or a plan is working, continue to use or implement it until it proved otherwise. This might sound like a common sense but it seems otherwise in the field of advertising and marketing.
We have something what we called WIP (Work In Progress) meeting on every Monday morning, 9.30 - 11 am. The main objectives are 2 folds: 1. To align between each dept work progress and update, 2. Each staff including the founder will contribute a major learning from the past week on the company vision, “Ideas [...]
Our esteemed client, Seraya Energy is offering a rare seminar this coming Thursday/Friday afternoon from 2.30 to 4.30 pm on the POTENTIAL RISK that YOUR BUSINESS might be exposed to if you have not switched from SP services to an energy retailer like Seraya Energy. In case if you are not aware, the Singapore government [...]
I receive this question regarding starting an advertising company in the form of comment under one of the posting. My reply in bold