It is my honor to share our own signature event (happened in June 08 at VivoCity Mall over 5 days) that attracted broadcast (CNA. Channel 5, 91.3 FM), printed (Straits Times, Today, 8Days Mag etc) and interactive media (Nuffnang Blogger Network) regional wide coverage. Read the rest of this entry »
I mentioned in my earlier post that the Gift Hamper has committed 5 marketing flaws. I have shared the first three flaws and now I will reveal the remaining two: Read the rest of this entry »
I received this promotional postcard in my office letter box on Monday. It was from a new boutique gift hamper start up. Beautifully designed but it contained 3 majors flaws: Read the rest of this entry »
Dear All, after months of preparation and hard work with 2 teams from SG and KL. We are ready to launch the BIGGEST MOVIE EVENT of the year in Singapore! We walk the talk in delivering Ideas that Sell (with limited resources) and this is our own signature event to prove it again.
Go to www.singaporemoviefiesta.com and visit us at VivoCity during 4-8 June 08. There are S$60,000 worth of attractive prizes to be won!
If he or she lack of this important quality being a good marketer/brand builder: An Open Mind!
I am about to show you a real life case study of how one corporate marketer is screwing up his own corporate interest.
See my emails conversation with a senior marketing manager of A BIG TOY RETAILER below: Read the rest of this entry »
I received this email blast from a local company providing video services with an interesting headline “5 Ways to Boost Sales with Your Video”. Since this is in line with my passion (Results), I decided to read more Read the rest of this entry »
There are much buzz regarding a video done by the senior management of Media Development Authority (Singapore). Take a look below, Read the rest of this entry »
A set of white, plain and uniform teeth attracts anyone you meet. If the uneven or crooked teeth are not taken care of in childhood, it becomes almost impossible to correct their shape when one grows. Read the rest of this entry »
Let your client know about this if you are in the service industry like me. By the way, buyer, you must know this too!
Give me your comment.
I bought a car recently (a beammer. Yeah!) and required a car insurance coverage before collection. I insist of doing it personally and lock into the NTUC Income website. I must say the Customer Experience is excellent for the following reasons: Read the rest of this entry »
