Archive for July, 2008

Make It Easier for Your Customer to Buy From You Part 2

July 11, 2008 at 3:24 pm · Filed under Marketing Case Studies

I mentioned in my earlier post that the Gift Hamper has committed 5 marketing flaws. I have shared the first three flaws and now I will reveal the remaining two: Read the rest of this entry »

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Make It Easier for Your Customer to Buy From You

July 9, 2008 at 1:30 pm · Filed under Marketing Case Studies

I received this promotional postcard in my office letter box on Monday. It was from a new boutique gift hamper start up. Beautifully designed but it contained 3 majors flaws: Read the rest of this entry »

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