If he or she lack of this important quality being a good marketer/brand builder: An Open Mind!
I am about to show you a real life case study of how one corporate marketer is screwing up his own corporate interest.
See my emails conversation with a senior marketing manager of A BIG TOY RETAILER below:

The past 1 month have been an interesting and busy period. I throw myself into the world of Event Sponsorship for our in-house project, Singapore Movie Fiesta 2008 (See the post below). A marketing area that I have never experience on such a large scale. I have met at least 30-50 companies general managers, head [...]