Last Thursday, a SME prospect walked into my office and wanted to embark on brand building project for one of his new car product. From that meeting, I gathered and listened very carefully on his understanding on brand strategy and later share some of my insight too. Before he left, he stressed on the important [...]

Sometimes, humor works well in advertising to retain the key selling message, but be careful in using enough not to over shadow the brand and it’s core offering. Below clip is a good example of a TV Commercial that I enjoy, which I find that it is humorous enough for me to remember the brand.

This clip strikes a chord in my view of the current marketing and advertising scene. Start to love and create more value to your customer or else they will love your competitors. Enjoy.

It is very rare to find a creative radio campaign or idea that truly sell. However, we managed to unearth one campaign that does according to “Orange”. Take a look at the extracted brief below,