First established in 1962 as a record library in Market Street, ATLAS has evolved into the stalwart of the audio and visual industry in Singapore today. The founder of the company, the late Mr A B Tien, branched out from the record library business into offering advice for sound systems, and eventually to providing premium equipment for quality sound. With his passing in August 2003, his son Michael Tien took over the helm of the business which carry premium audio brand such as BOSE. Read the rest of this entry »
I have been getting very interesting response from Swiss Cash “Investors” especially from this gentleman, “Mr. Eric Jonathan Lee” which I suspect he is from our network. Therefore, I decide to copy my comment and make this post. And those invested and still doing your best to recruit your downline or thinking to invest, open your mind, read and think for yourself Read the rest of this entry »
This is the clothing brand that I bought frequently during my corporate days more than 5 years ago. The brand experience: Affordable and sharp and good quality executive labels with good service staffs. Basically, it is safe wearing G2000 for office and business setting. However, the brand goodwill and experience was eroded with my late afternoon visit yesterday at their Suntec branch. Read the rest of this entry »
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A research has done and shown that 95% of people will write their own name as a tester when purchasing a pen. Simply put, we are quite self centered and are usually concerned “what it is in for me”. Hence, this means that all your marketing/brand communications must tailored toward what is it in for our target market. Look at this ads below that I snapped at Tanjong Pagar MRT ads panel:
Allow me to tell the truth with compassion: So what if they know the secret, what it is in for me?! Simply change the headline: We Know The Secret of Growing YOUR Money!
