it becomes Nipple (Nike + Apple = Nipple)! Ok, joke aside. I went to my gym last week and saw an interesting marketing concept. The 2 giants, Nike and Apple have joined forced to crave out a niche that might sent Creative and Adidas shivering in cold sweats.

It is a fact that major advertisers has been using this method to “occupy” YOUR perception space in the mind. This is not magic and this time round, it is used on the advertiser themselves. Watch this video and see how it works.

I submitted a simple request of changing Owner/payor from my Dad to myself (as I am in charge for my Dad insurances over the years) 2 months ago turn out to be a nightmare!

After 15 years of Studying, Researching, Working, Testing and Applying REAL PRACTICAL Marketing and Branding STRATEGIES that generate REAL RESULTS for my businesses and my clients businesses (past 4 years), I am launching a new seminar program call “BRAND MASTERY”. First of it kind in Singapore and Asia!
This is a No bull, not Your Usual Panel of Guest Speakers hosted in hotel ballroom that talk about big businesses [...]

I lose an account (hot prospect) today. I was approached by a TCM (Tradition Chinese Medicine) company in Jan 07 for a Branding Project. My clients are the 2nd generation of this traditional company in their late 20’s, overseas educated.