Archive for January, 2007

Can You Really Make Money by Blogging?

I started blogging officially in mid Nov 06 after an in house Internet Marketing Training session conducted by one of my good friend, Adam Wong last Oct. The sessions act as training support for My Gratitude Rock affiliates. And I remember I stood up when I saw Adam shared his google ad sense result. “Can You Really Make Money by Blogging?”, I asked innocently. Read the rest of this entry »

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Have You Seen these 3 Men?

Keson Lim, a Money and You graduate asking for your support and help in scouting for these 3 men from Singapore and KL. He suffered heavy losses together with his wife.

Disclaimer: This blog does represent any legal position, nor comment nor making any judgement on this case. I am merely providing a platform to support our graduates in solving their needs and challenges. Read the rest of this entry »

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The Horse went Crazy without Marketing & Advertising!

It is confirmed that the “The Crazy Horse” is stopping her last run on 31st Jan 07, lasting barely a year.

I have been there recently for dinner and I must say the ambience is opulent and the food is pricey: A simple dinner for 4 cost S$200. Alot of money has been invested by Eng Wah in doing up the place and getting the licensing rights. I salute them for their vision and guts. So what can we learn this costly lesson (about S$4.5 m):

1. A business can hardly survive without strong advertising and marketing initatives (they are restricted by law). Even words of mouth take times to build and by the time they build up the business, they could have bleed to death. The strangest thing is that Eng Wah’s top management knew about this challenge even before they embarked on the business venture. They chose to do it anyway. Interesting decision.

2. Localization. Personally, I felt the price that they set is not local friendly. At S$75 per show for 1 hr, would you pay to watch? Not me. Read more from an article from TODAY… Read the rest of this entry »

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How did We Create a TV Commerical that Jammed our Client’s Hotline and Sky Rocket their Sales?

Background:
With an annual production of more than 10 million pump units, Grundfos is one of the world’s leading pump manufacturers. Circulator pumps (UP), submersible pumps (SP), and centrifugal pumps (CR) are the three major product groups. Today, Grundfos is the world’s largest manufacturer of circulator pumps, covering approximately 50 per cent of the world market for these pumps. Read the rest of this entry »

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Welcome Singapore Brain Development Center!

I am honour and proud to introduce my blog FIRST OFFICIAL advertiser, Singapore Brain Development Center (owned by Racheal, EAP 19 Graduate and her husband Jason)! See the right ads banner below my photo Read the rest of this entry »

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SwissCash Scam

I remember this scam surface in our EAP and Money & You email group. Take a look at the TODAY’s article emailed to me by a reader to warn people. In my humble experience, I will be very wary and shy away from investment scheme that promises: Sure/Confirm High Return, Fast and High Return, Minmium Effort (You need not do anything at all). Read the rest of this entry »

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How would Negative Word Impact Your Ads?

I have shared before that ad copy header MAKE UP 80% of YOUR response/result. Hence, it is imperative to use positive words as compare to a negative one. Read the rest of this entry »

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Clinches in Blog Auto Responder

Dear Friends, for those who has opted in to receive my latest blog. I apologise for 10 past blog emails being sent to you today. Apparently, there is a software clinch in the auto responder that I using that resulted in the “mass” mail out this morning.

My intention is to add value and not spamming. Hope this clarifies. Thanks!

Lots of love and support,
Ken Chee

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Buy Terms, Invest the Rest

I received an interesting comment from Danny regarding my previous blog topic, “Are You working for the Banks or the Insurance Companies?” and think it is beneficial to share with all.

See my reply in bold. Read the rest of this entry »

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How would Ads Layout Impact Your Sales Response?

Is ads layout important? You bet! It is one of the key factor that would determine your sales response apart from Copy header, font, color and font size. And you will be surprised that people burnt thousands of dollars by buying the expensive ads space with a wrong layout format!
Read the rest of this entry »

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